Tagmarketing

ERGO Insurance Group

Are the Furth Agency for strategic branding and integrated communication as kapo ensures insurance Furth with the personnel-recruitment campaign ‘Fresh meat’ at KarstadtQuelle, October 12, 2009 with the slogans a 16/20 type? We have your dream job. “, where you actually work? Better, you do it for us. “, decide you right! Our phone jobs are asked.”and what are you doing before the news?” the KarstadtQuelle successfully advertise insurance to service staff in the evening time from 16 to 20 for the sales and service center. The Furth Agency since kapo has developed this memorable and innovative staff recruitment campaign. KarstadtQuelle insurance companies belong to the ERGO Insurance Group and one of the biggest concerns of the insurance industry. With four million satisfied customers is the company of in Germany of mostly chosen direct insurer. It is growing steadily and continuously expanding the number of jobs. This successful Market position has acquired the insurer with special marketing ideas and faster implementation.

The most recent marketing campaign aimed to attract more younger people for our part-time deals in the sales and service center. The Agency as kapo has provided appropriate ideas us for it. They were sparkling, striking and aligned to our target group. That has convinced us and the success has given us the right,”Erika Eibner, head of recruitment-and education management at KarstadtQuelle confirms insurance. Convincing campaign with its new staff recruitment campaign puts the work in the late service from 16 to 20 h in the right light of direct insurers. Unusual advertising from the House since kapo provide convincing arguments to get insurance as service staff on a part-time basis at KarstadtQuelle: the kick off the campaign made a promotional tour with three young women with backpacks and various slogans on the Furth Festival on the campus in Erlangen and Nuremberg, as well as in the City centres. Flyer with a short profile of activity were in addition to make frequent well distributed.

At the same time started a post card action in 120 restaurants, bistros, Cafes and pubs in the metropolitan area of Nuremberg, Furth and Erlangen. The campaign was supported by spots on radio energy. Managing Director of da CAPO, Thomas Kohl, knows: da kapo service portfolio includes the strategic brand management and care with integrated communication, creative concepts with holistic approach, success-oriented marketing management and of course efficient implementations. The innovative idea concept for KarstadtQuelle insurance bundles exactly these competencies. Because for us is first and foremost, customer-oriented concepts with new strategies and fresh ideas to develop which attract our customers and convince. This is our recipe for success.”da kapo with visions of innovation the company da kapo heard since 1986 to the most prestigious owner-managed creative agencies in the metropolitan region of Nuremberg. The range includes the strategic brand management and care with integrated communication media and the interdisciplinary orientation of classic and new. The Furthern their special commitment introduced an award as a top employer in Germany already in regard to human resources management. Bavaria is the first excellent company among the TOP100 for outstanding innovative achievements and the successful think tank as a communications service provider several times.

USP Provider

“” Stand out positively from the competition and attract new customers from the marketing comes the term unique selling proposition “, which translates as unique promise of sale” means. Many experts also speak of unique selling points”different from comparable offers distinctive properties, a company, a product or a service. It is a challenge to present a uniqueness that should have a benefit for the customer (customer, Subscriber) addition in an unmanageably large education providers market. The last point cuts can be made, because it is first, to create a memorable with a memorable image, that potential participants, multipliers and the partial public spheres, interesting for the carrier with the institution or person connect. There is a difference in terms of the characteristics between education providers, which are perceived outside as organizations and freelance “Individual trainers: institutions: location (region or building) historical or other events, in conjunction with the educational institutions are close to a point of interest” (E.g., monuments, natural phenomenon…) “” Characteristics of lecturer teams inner design of the premises a motto, under which about is people: certain character traits and personality traits abnormalities in the curriculum vitae selected hobbies a particular course or a special qualification a marketing tool that can be used both for institutions and people, is the storytelling “, what by some authors also narrative management” called. It involves the development of a pictorial, emotional story that has to do something with the education provider and which is told again and again. She should be based on true events, because if then out comes that a fairy tale is told, there is a positive impression. It is important that the story is simple and easy to remember.

As Suggestion, the above points can be used to develop of an appropriate narrative. Even though the tale of the competence centre of gravity or the seminar topics in the training provider is detached, acting as the emotional USP. This message consistently transmitted outwards, always the same desired effect occurs. “People associate things with the provider: Oh, you are but the coach, who has sailed around the world in 80 days.” Dr. Birgit Lutzer

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