Interactive application of mobile event guide brings all information related to the Congress on the Smartphone. Berlin, October 18, 2011. The visitors of this year’s IdeLab! All information about the event, which took place on 14th and 15th October for the 11th time in Vallendar, could retrieve via Smartphone or Tablet PC mobile founder Congress”. The innovative app from mobile event guide could users extensively inform about the Congress, create its own plan, and a tour of the WHU campus plan Otto Beisheim School of management, as well as hotels and travel book. Felix Swoboda, founder who says mobile event guide GmbH and the same name app developers: In 2007 I worked on the Organization of the IdeLab! Congress with. Here, I saw the high requirements for paperless event management. After short-term changes to programme new speakers, agenda – or room changes, the entire documentation had to be reprinted or were no longer up-to-date. I saw the costs that go along with this and the enormous Paper waste.

“I wanted to change that so the idea to mobile event guide.” The Conference book goes mobile with the mobile event guide and paperless all updates can be made easily online and informed participants. “The app is available for iPhone, Android, BlackBerry and mobile site: idealab.mobileeventguide.de”. The IdeLab! The founding Congress”has taken place since the year 2000 at the WHU Otto Beisheim School of management and has since become a pure Congress for Internet start-ups a platform for entrepreneurs from all fields. The year 2009 was the student Congress as a place in the land of ideas”award and is now one of the largest and most influential of its kind in Germany. The app by mobile event guide is in this year already for the second time in a row in the usage and was used by around 60 percent of the participants with over 200 downloads.