The advance of the Internet, mainly in the communication enters the millions of people who today use the social nets for the Internet, has been object of study of researchers and technician of the main sites of relationship, entertainment and mainly of the companies of ecommerce in the direction to extend and to keep one better relationship with its customers. to remain the front many sites has looked for to invest in the promotion of initiatives created for young entrepreneurs with vision and improvement of the existing technologies similar to optimize and to facilitate the life of internautas in the search of products, or information that influence in the decision taking that they define the choice in the hour of the purchase of a product or service. In this direction, some companies have left the front to have innovative solutions through awardings and investments directed to the young entrepreneurs who create new tools in the calls startups of technology. Recently we saw the case of the Submarine site that announced a program of incentive for developed innovative solutions stops the social nets. The site opened registrations during the last Campus Party Brazil for the competition in the call Open Innovation.

The five better projects will go to gain ticket, lodging and ingression to participate of the American edition of the Party Campus, that happens in the Valley of Silicon in U.S.A. and that it happens in August of each year. Another similar initiative was of the site of collective purchases Urban Fish that sponsored the 5 projects of startups with prizes of until R$ 5 a thousand for the development of interfaces and APIs come back the processes and the platform of the site. It is very important that the companies have the ousadia to invest in the good ideas that many times finish dying for not finding chance to show its creations. Who knows if new Twitters, Groupons or Facebooks would not be being born of these initiatives. That these examples can motivate other companies to tread way the same.